Really big fan of this one. Right out of the box, I could smell a faint scent of what reminds me of vanilla ice cream with a little punch of spice and musk. One spray is strong enough for people to notice when they get close enough (for a hug or such) but not to the point where they can still smell you five minutes after you get off an elevator (which I think is a little too much).
I almost, but not quite, liked Molecule 1 and became super intrigued by ISO E SUPER. As soon as I smelled Magnum Plus I knew I found what I was looking for. This smells incredible!!!! Dry and perfectly woody. Much better, and better priced, than Molecule 1.
This unexpectedly reminds me a lot of Halfeti from Penhalligons. Less punchy and better for everyday wear if you like something a little warm, sweet, and spicy. Great for colder weather.
I love this so much I've just been wearing on its own instead of just as a booster to layer with.